Selected work
A selection of brand strategy and positioning engagements across early-stage companies.
Repositioned a digital health startup from feature-led to outcome-led, resulting in a 3× increase in qualified pipeline within two quarters.
Developed a full messaging framework for a B2B SaaS company entering a crowded market — giving their sales team a clear, consistent language.
Built a scalable brand architecture for a creative agency expanding into three new verticals — ensuring each offering felt distinct yet cohesive.
Defined a differentiated positioning for an early-stage venture fund competing in a market where most funds sound identical.
Translated a complex enterprise data platform into a clear, human messaging hierarchy that resonated with both technical and executive buyers.
Designed the brand architecture and naming system for a consumer wellness collective launching four distinct product lines simultaneously.
