What I do
Strategy that shapes how the world sees you.
Three core disciplines. One clear outcome: a brand that owns its position in the market.
Brand Positioning
Define the territory your brand owns.
Most startups describe what they do. The best brands define what they stand for — and make that position impossible to ignore. Brand positioning work identifies the white space in your market and builds a framework that makes your differentiation undeniable.
Deliverables
- Positioning audit of existing materials
- Competitive landscape analysis
- Core positioning statement
- Positioning narrative (long and short form)
- Internal positioning guide
Ideal for
Startups preparing for a fundraise, a product launch, or a market expansion who need to articulate their differentiation clearly and consistently.
Brand Architecture
Structure your brand so it scales.
As companies grow, brands get complicated. New products, new audiences, new markets — without a clear architecture, the brand starts to fragment. Brand architecture work creates a system that holds together as you grow, ensuring every offering feels coherent under the parent brand.
Deliverables
- Brand architecture audit
- Architecture model recommendation
- Naming strategy and system
- Brand hierarchy documentation
- Portfolio structure guidelines
Ideal for
Companies launching new product lines, expanding into new verticals, or managing a portfolio of offerings that need to feel cohesive.
Messaging Strategy
Words that work across every touchpoint.
Positioning tells you what to say. Messaging strategy tells you how to say it — and to whom. This work develops the language your team uses consistently across every channel, from homepage headlines to investor decks, so your brand speaks with one clear voice regardless of who's writing.
Deliverables
- Messaging framework document
- Persona-specific messaging (up to 3 audiences)
- Tone of voice guide
- Copy guidelines and examples
- Sales messaging playbook
Ideal for
Companies whose teams are saying different things to different people, or who are entering a new market and need a clear, consistent language to do it.
How it works
A process built for clarity.
Every engagement follows the same four-phase structure — adapted to your specific situation.
Discovery
We start by understanding your business, your market, and your goals. This includes stakeholder interviews, a review of existing materials, and a competitive landscape analysis.
Analysis
The discovery material is synthesized into a clear picture of where you are today, where the opportunities are, and what's getting in the way. This becomes the foundation for all strategic recommendations.
Strategy
The core strategic work — positioning, architecture, or messaging — is developed, pressure-tested, and refined through a collaborative working session with your team.
Delivery
Final deliverables are documented in a format your team can use immediately. Every engagement ends with a working session to ensure the strategy is understood and ready to activate.
Not sure which service fits your situation?
Most engagements start with a conversation. Tell me where you are and what you're trying to solve — I'll tell you what makes sense.